While I've been slogging away in Rural County, making my living by delivering babies and rounding on sick hospital patients, Wellsphere, one of the many direct-to-consumer health information websites, has been quietly building up their business by inviting health care bloggers to post their feeds on their site. In exchange, bloggers received a nifty logo for their sidebar and precious little else.
- The Wall Street Journal's healthcare blog's announcement of the deal.
- Dr. Val's excellent summary of the issues, including text of the mass emailing Wellsphere used to woo bloggers.
- Symtym's dissection of Wellsphere's Terms of Service, which contains language implying Wellsphere's rights of use over a blogger's work, unless the blogger is clever enough to limit the scope of their usage explicitly.